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About the Role
We are seeking a creative and data-driven Marketing Specialist to join our team in Astana. You will play a pivotal role in expanding DineMates' presence by creating and executing impactful marketing strategies that attract users and build brand awareness. If you’re passionate about connecting people and crafting innovative campaigns, this role is for you.
Responsibilities:
Develop and execute local marketing campaigns to increase user engagement and brand recognition in Astana.
Manage and grow DineMates' presence on social media platforms through creative content creation and community engagement.
Analyze market trends and competitor activity to identify growth opportunities.
Collaborate with the design and content teams to create promotional materials and advertisements.
Plan and manage online and offline events to boost user acquisition and retention.
Monitor and analyze campaign performance, providing insights and recommendations for improvement.
Stay updated on the latest marketing trends and technologies to ensure innovative strategies.
Job Title: Marketing Specialist
Location: Astana, Kazakhstan
Job Overview:
We are seeking a creative and data-driven Marketing Specialist to join our team in Astana. You will play a pivotal role in expanding DineMates' presence by creating and executing impactful marketing strategies that attract users and build brand awareness. If you’re passionate about connecting people and crafting innovative campaigns, this role is for you.
Responsibilities:
Develop and execute local marketing campaigns to increase user engagement and brand recognition in Astana.
Manage and grow DineMates' presence on social media platforms through creative content creation and community engagement.
Analyze market trends and competitor activity to identify growth opportunities.
Collaborate with the design and content teams to create promotional materials and advertisements.
Plan and manage online and offline events to boost user acquisition and retention.
Monitor and analyze campaign performance, providing insights and recommendations for improvement.
Stay updated on the latest marketing trends and technologies to ensure innovative strategies.
What We Offer:
Competitive salary and benefits package.
Opportunity to shape the marketing strategy for a growing, innovative brand.
A dynamic and inclusive work environment.
Professional development and growth opportunities.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in digital marketing, social media management, or a similar role.
Strong understanding of marketing analytics and tools such as Google Analytics, Facebook Ads Manager, or similar platforms.
Excellent communication skills in English and Kazakh (Russian is a plus).
Creativity and a passion for crafting compelling campaigns.
Ability to work independently and manage multiple projects simultaneously.
Familiarity with Astana’s cultural and social landscape is a significant advantage.
About the Company
DineMates is more than just an app; it's a movement to transform how we connect in an increasingly disconnected world. Since its launch, DineMates has redefined social dining by bringing strangers together over meals in cities around the globe.
Every week, hundreds of individuals from over 5 cities share meals, stories, and laughter in a bid to foster genuine human connections. As we continue to grow, we invite bold and curious individuals to become a part of this global dining adventure.